Before working together, NRI had some preliminary branding, but it wasn’t substantial or cohesive enough to be applied consistently across different use cases. My role was to create a complete brand system that reflected their depth and clarity while staying adaptable. This included a suite of wordmarks, an integration-focused icon, a monogram, tagline designs, a rich color palette, typography suite, and art direction for photography which was delivered in a detailed brand guidelines package to ensure the identity could thrive in practice.

One of the central challenges for NRI was finding a way to visually and verbally express the depth of their work without feeling overly academic or inaccessible. To meet that need, we developed the NRI icon as a living symbol of integration. Three main circles reach toward one another, their first points of overlap marked by open dots — moments of initial contact where connection sparks but isn’t yet whole. As the shapes continue to weave together, the energy builds toward the center, where all aspects overlap. Here, the dots solidify, representing the deepest integration: mind, body, and spirit moving beyond separation into coherence.

This mark is both grounded and expansive. Its continuous lines speak to flow and balance, while its geometry nods to molecular structures and constellations; these are patterns that remind us we are part of systems both intimate and infinite. It’s an icon that captures NRI’s essence: integration as a process of becoming, always unfolding, always alive.