
Market Street MTC
Market Street MTC is a nonprofit dedicated to breathing new life into Mt. Carmel’s 32-block uptown core. Led by a passionate board and powered by volunteers, neighbors, and donors, the organization champions creativity, culture, and connection to make the heart of the city thrive. Our work focused on crafting a visual identity and brand world that feels rooted in Mt. Carmel’s history while inspiring fresh energy for its future. I wanted to create a system that can flex across everything from events and signage to social media and community storytelling.
UPLIFTING
WELCOMING
RETRO-INFUSED
OPTIMISTIC
COMMUNITY-FOCUSED
ENERGIZING
Market Street MTC came to Studio ZCC at a pivotal moment. While the nonprofit had long been working to improve Mt. Carmel’s uptown area, it lacked a clear visual identity to rally support. With no established branding or website, their presence felt fragmented, making it harder to attract donors, engage volunteers, and showcase the impact of their work. I created a cohesive brand world that honors the town’s rich past while giving Market Street MTC the energy and clarity it needs to inspire action, spark community pride, and invite more people to invest in Mt. Carmel’s future.
PROJECT OVERVIEW
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Team Identities
ICONS THAT TELL A STORY
The Team Icons draw from retro design cues, keeping shapes simple and instantly recognizable so each team’s purpose is clear at a glance. Together, they help the community quickly understand each initiative’s focus while reinforcing a shared, cohesive identity.
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Website Design
BUILT FOR CLARITY
The website was designed to feel welcoming and easy to navigate while clearly sharing the organization’s mission and impact. It balances a friendly, community-focused tone with well-structured information, making it simple for visitors to learn, get involved, and support uptown revitalization.
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Brand Design
A BOLD NEW LOOK FOR UPTOWN
The brand identity blends retro charm with modern clarity, creating a cohesive look that honors Mt. Carmel’s past while inspiring its future. Bold logos, a versatile color system, and custom icons give the organization a recognizable presence that engages donors, volunteers, and the community.
The Market Street MTC website, designed by Maya Normandi, gives the organization a vibrant new home online. Playful color blocking, brand patterns, and thoughtful layout create a rhythm that pulls the eye through the page while keeping details easy to find. Photography mixes everyday life in Mt. Carmel with historic images, weaving past and present into one connected story. The result is a warm, inviting space that feels distinctly local. The website has become a place where neighbors, donors, and volunteers can see the mission come to life and feel inspired to join in.
COMMUNITY CARE
Market Street MTC now has a clear, confident visual identity that celebrates the charm of Mt. Carmel’s past while bringing fresh energy to its future. At the center of it all is the eight-pointed star; a nod to the patchwork quilting traditions of the region and a symbol of connection, craft, and community building. Surrounding it, the new brand world and website create a vibrant visual language of color, typography, and storytelling that feels inviting, local, and full of possibility. It’s a system designed to grow with the organization while staying rooted in the people and place it represents.
A GUIDING STAR FOR UPTOWN
creative direction, brand strategy, graphic design
web design + development by Maya Normandi