BRAND ANALOGY EXERCISE
This exercise will ask you to consider your brand values + client experience and how you can bring them through to touch every part of your business and process. This gives you the creative freedom to think about your business in an entirely different way to bring more emotion and story into your operations.
You will create a brand environment analogy* immersing yourself in a habitat to consider your business from a place of true imagination and evocative emotion. This exercise has you examine your audience’s experience with your brand- be it in-store, online, with only your products, or with you directly.
Details below 🪐
*Analogy, in the broadest definition is an umbrella term for when we transfer meaning or information from a particular subject to another subject. It is a similarity between the features of two things where a comparison can be made.
What’s Included
An editable Notion Doc with the exercise prompts
A PDF with the exercise prompts
Exercise examples
A walkthrough video from Zoe
Refund Policy
Due to the digital nature of the product, we do not issue any refunds. Please contact zoe@zoecopecreative.com if you have questions prior to purchase.