Commercial Lifestyle Photography

While I was the Associate Creative Director at Kinship Creative, I reimagined and instituted a new process for their lifestyle content photography. I successfully implemented seasonal batch shoots and their clients were able to receive three months of content at once as opposed to before when each deliverable was individually received. Now Kinship was able to offer consistent visuals that had a thematic arch between all the months and each deliverable was still successful apart from the whole.

Beyond updating this process, I was also the creative director and executive producer for all lifestyle shoots. I handled location and model sourcing, production coordinating, wardrobe and prop styling, and lead the art direction for the food styling.

Below is a collection of Commercial Lifestyle imagery that I created while at Kinship Creative for natural food and beverage brands including Canyon Gluten-Free Bakehouse, Better Butter, Nancy’s Probiotic Foods, and Toby’s Dips. The art direction for all of these clients was to capture real people enjoying delicious food that lets them lead healthy, bright, connective, and full lives.